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Marketing - IT / IT - Marketing - Eine Verständigungshilfe
von: Thomas Lehning, René Steiner, Mirko Holzer, Andreas Dürr
Vogel Communications Group GmbH & Co. KG, 2014
ISBN: 9783834361943 , 224 Seiten
Format: PDF, OL
Kopierschutz: Wasserzeichen
Titel
3
Autoren
4
Copyright /Impressum
4
Inhaltsverzeichnis
5
Vorwort
6
Geleitwort
8
Basics
10
Cloud Computing
12
Ecosystem
14
Geomarketing
16
Internet of Things
18
Metriken
20
Omni-Channel-Marketing
22
Open Source
24
Prototyping
26
Rollout
28
Web 2.0/3.0/4.0
30
Webhosting
32
Websites
34
Ajax
36
Blog
38
Bughandling
40
Cascading Style Sheet
42
Cookie
44
Deep Web
46
Flash
48
HTML5
50
Intranet
52
Landing Page
54
Responsive Design
56
Template
58
Traffic
60
Webcrawler
62
Website
64
Wiki
66
Wireframe
68
SocialMedia
70
Community Management
72
Embed Code
74
Gamification
76
Social CRM
78
Social Media Marketing
80
Social Media Monitoring
82
MobileMarketing
84
Augmented Reality
86
Mobile Advertising
88
Mobile Analytics
90
Mobile App
92
Mobile Couponing
94
Mobile Devices und Wearables
96
Near Field Communication
98
QR Code
100
Marketing Content
102
Content Management System
104
Content Marketing
106
Digital Signage
108
RSS
110
Streaming
112
Virales Marketing
114
Webinar
116
Marketing Operations
118
Brand Management
120
Database Publishing
122
Digital Asset Management
124
Local Area Marketing
126
Marketing Automation
128
Marketing Resource Management
130
Product Information Management
132
Web-to-Print
134
Data Driven Marketing
136
Big Data
138
Conversion
140
Dark Data
142
Data Management Platform
144
Enterprise Resource Planning
146
Location Based Services
148
Real Time Marketing
150
Targeting
152
Performance Marketing
154
A/B-Testing
156
AdServer
158
Affiliate Marketing
160
In-Game Advertising
162
Online Display Advertising
164
Programmatic Marketing
166
Real Time Advertising
168
Search Engine Advertising
170
Search Engine Optimization
172
Video Ad
174
Permission Marketing
176
Customer Relationship Management
178
E-Mail-Marketing
180
E-Mail-Marketing Analytics
182
Lead Nurturing
184
Newsletter
186
Spam
188
Marketing Analytics
190
Business Analytics
192
Business Intelligence
194
Customer Journey
196
Data Mining
198
Data Warehouse
200
User Experience
202
Web Analytics
204
Anhang
206
Weiterführende Literatur
208
Glossar
212
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